WhatsApp launched its Business API to aid large-scale customer engagement. Yet, it comes with limitations, such as mandatory pre-approval for message templates. To learn how to get WhatsApp Cloud API without BSPs, businesses must navigate specific guidelines, bypassing the need for BSP registration.
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WhatsApp Business API empowers marketers to utilize the power of WhatsApp features fully.
WhatsApp has 2 billion active users, and it can instantly reach a broad set of global audiences. It’s become a must-have marketing platform for marketers to opt for.
To illustrate, WhatsApp has an open rate of 98% and up to 60% CTR(Click Through Rate). No doubt, it’s a most productive channel for marketers. Whereas for SMS and email, the CTR rate is 2-5%, which is comparatively very less when compared with WhatsApp.
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WhatsApp marketing is not an option for today’s businesses, and it’s become de rigueur for marketers to opt for WhatsApp business to gain the race.
To prove the above statement, we have collected some WhatsApp statistics demonstrating how critical WhatsApp marketing is for your business in 2022 and beyond. Though the list of Whatsapp benefits statistics is never-ending, we have still pointed out some common uses for all industries.
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Presently, you have many third-party options to log in to WhatsApp. The most preferred WhatsApp login systems are- Facebook, Google, and SMS. Also, the Whatsapp user base is growing at a rapid pace. Now it’s the right time to look for the ‘login with WhatsApp’s option for your apps. Logging in through these third-party apps can trigger a third-party pop-up window that sometimes leads to a connection session timeout. That is not acceptable in terms of security purposes.
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WhatsApp Cloud API is something most businesses have been looking out for a long time. However, the WhatsApp business holds similar features with restrictions and long procedures, and that is, hindering most businesses from opting for WhatsApp business API.
Yes, it’s true, and Facebook officially announced that now all businesses can access WhatsApp cloud API for free, irrespective of their size. Cloud API will enable businesses to practice all the features of business API without the need to bear the cost of hosting the API or registering with Business Service Providers(BSPs).
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