WhatsApp launched its Business API to aid large-scale customer engagement. Yet, it comes with limitations, such as mandatory pre-approval for message templates. To learn how to get WhatsApp Cloud API without BSPs, businesses must navigate specific guidelines, bypassing the need for BSP registration.
(more…)
WhatsApp Business API empowers marketers to utilize the power of WhatsApp features fully.
WhatsApp has 2 billion active users, and it can instantly reach a broad set of global audiences. It’s become a must-have marketing platform for marketers to opt for.
To illustrate, WhatsApp has an open rate of 98% and up to 60% CTR(Click Through Rate). No doubt, it’s a most productive channel for marketers. Whereas for SMS and email, the CTR rate is 2-5%, which is comparatively very less when compared with WhatsApp.
(more…)
An Instagram chatbot is considered a critical social media tool for marketing.
As we all know, social media has become a good source to target, reach, and engage your audience. Instagram is one of the best social media platforms for marketers.
The good news is that you can build your Instagram chatbot without much technical knowledge and in minutes. Here is how.
Let’s understand why Instagram chatbots for marketing?. Before that, you must have a basic understanding of Instagram chatbots.
Let’s start!
(more…)
WhatsApp marketing is not an option for today’s businesses, and it’s become de rigueur for marketers to opt for WhatsApp business to gain the race.
To prove the above statement, we have collected some WhatsApp statistics demonstrating how critical WhatsApp marketing is for your business in 2022 and beyond. Though the list of Whatsapp benefits statistics is never-ending, we have still pointed out some common uses for all industries.
(more…)
Presently, you have many third-party options to log in to WhatsApp. The most preferred WhatsApp login systems are- Facebook, Google, and SMS. Also, the Whatsapp user base is growing at a rapid pace. Now it’s the right time to look for the ‘login with WhatsApp’s option for your apps. Logging in through these third-party apps can trigger a third-party pop-up window that sometimes leads to a connection session timeout. That is not acceptable in terms of security purposes.
(more…)
WhatsApp Cloud API is something most businesses have been looking out for a long time. However, the WhatsApp business holds similar features with restrictions and long procedures, and that is, hindering most businesses from opting for WhatsApp business API.
Yes, it’s true, and Facebook officially announced that now all businesses can access WhatsApp cloud API for free, irrespective of their size. Cloud API will enable businesses to practice all the features of business API without the need to bear the cost of hosting the API or registering with Business Service Providers(BSPs).
(more…)
How to Use Whatsapp for Ecommerce and Leverage 2 Billion+ User Base
Understanding the importance of conversational marketing is vital for businesses that want to go digital.
Particularly in the Indian market, with the government initiatives like ONDC to promote Ecommerce in India there is immense opportunity for SME’s to leverage technological developments and grow their business.
(more…)
Customer loyalty and retention are things that play a vital role for businesses. Because getting new customers costs five times more than retaining a customer. Instagram chatbots and customer loyalty go hand in hand.
Customer acquisition costs are growing with competition in the market. For SMEs relying on ads and PPC campaigns is no longer sustainable. That’s why maintaining customer loyalty and retention has become mandatory for the brands to be successful.
(more…)
‘Customers is the king’ is the magic mantra that every successful business follows.
But the truth is satisfying customers is very hard to achieve without incorporating the latest technologies within the industry.
Are you also struggling to create extraordinary customer experiences and improve sales?
(more…)
Do you know how to boost sales using chatbots?
Brands good at customer experience (CX) get three times higher returns on investments (stock performance) than CX laggards. (Source: Qualtrics)
Moreover, customer experience has become the need of the hour and competitive differentiation for brands to achieve their end goals: customer satisfaction and expectations.
To clarify, chatbots can serve the purpose, and it’s the most advanced solution to fulfill the needs of brands for excellent customer experience.
(more…)