Shopping on Instagram is the new trend customers are exploring these days. The platform is business-friendly, and its visual features attract customers’ eyes. Even customers can get reviews and other vital information from Instagram posts. Moreover, Instagram chatbots can get instant customer support and solutions to their queries.
Instagram is a superb marketing platform for businesses.
And for your information!
- 83% of users say Instagram assists them in deciding to purchase a product or service.
- 90% of Instagram users follow a minimum of one brand.
- 83% of Instagram. Users find the latest brands and products on the Instagram platform.
- One hundred thirty million Instagram users click on shopping posts every month. (Source: Hubspot)
Instagram provided a great platform for SMEs and even large companies to reach a targeted audience and get sales.
It’s the basic step businesses can take to generate an online presence and accelerate their business.
When users visit your Instagram page, using Instagram chatbots, you can grab their attention, collect their basic details, and know their interests, preferences, behaviour, and target to convert them into leads.
Now the question comes of how you can drive traffic to your Instagram account.
Using Instagram chatbots, you can easily engage your audience with your brand and later increases followers and conversion to leads.
This article will discuss five of the most effective ways to drive sales using Instagram chatbots.
Want to find out what they are?
Let’s get started!
Drive Engagement using Instagram Chatbots
Customers need a more personalized touch and care from brands in their preferred channel. You can achieve this easily with Instagram chatbots; for instance, you can-
- Respond to users’ queries
- Reply DMs faster
- Update users with the latest product of their interest
- Promote offers in real time
- Notify about the currently prevailing discounts, promos, and codes.
- Engage with users at the right time(i.e., on birthdays, anniversaries, and festivals with the right offers)
- Deliver realizing fast and secure support to your customers instantly on Instagram.
- Route complex issues to the human grants or respective departments.
- Ensure faster response time
- Improved query resolution leading to a higher CSAT.
Apart from these, you can be available to users round the clock with instant replies to user queries and comments.
All of these ensure customers will get the utmost attention from a brand, which is impossible if you go with the traditional way of handling customer support.
You can even use ice breakers within Instagram to start conversations with new and already existing users about your product updates, features, and more!
Ice breakers work outstanding for demonstrating your product catalogue and replying answers to FAQs such as “Can I get the same product with a different size?”
Target Specific Keywords on Instagram
Enable automatic conversations based on particular keywords to generate users’ interest and drive engagement.
Promote keywords within the caption of your Instagram post enabling customers to use them to chat with your brand in direct messages and have automated conversation flows to drive engagement and sales.
Promote keywords in your Instagram stories, reels, and lives. The keyword automation feature in the Instagram chatbot is a great way to start conversations with followers that e-commerce brands and influencers can utilize. Whenever a user messages with a preset keyword to your brand, it will initiate a conversation in Instagram messenger.
Keyword automation enables you to get tactical with your IG reels, stories, and lives, which leads to more clicks and conversion of leads.
For instance, some brands use keyword registration with a CTA telling people to message the word “XXXX” to sign up.
Optimize your bio with a keyword that directs your Instagram profile visitors to your Instagram chatbot, activating them to engage with your brand and get quick replies. You can even use keywords to boost chatbot interactions through your profile. Add a text CTA in your IG bio with lines of “DM us with the word(keyword).”
After seeing your CTA, if someone messages you with that phrase, your IG chatbot initiates a conversation. If you’re using keywords, ensure to create different flows depending on where a user originates.
Welcome New Visitors with Conversation Starters
Conversation with Instagram users generally starts when IG users message a brand. With knowledge of user queries, it will be easier to start a conversation.
For instance, the FAQs are mainly based on industry-specific, such as order status for e-commerce industries and consulting fees for training institutes.
With conversation starters, you can offer a seamless way for followers to ask FAQs. These pre-filled buttons appear in the chat window when new users initiate a conversation on your IG account. Conversation starters quickly reply to user queries about the brand and its products or services. You can redirect users to different flows such as for- customer support, viewing product catalogue, lead generation, etc., based on the type of button the user presses.
Things to consider here are conversation starters that will show up only to new users who don’t message you before using Instagram. It’s helpful to help resolve new followers or customer issues in no time.
Nurturing and Qualifying Leads
Reduce guesswork and understand how your Instagram users interact with the brand. Understand what makes your IG users interact with you, track every customer inquiry, get actionable data to make fast optimizations on a single interface, and examine user sentiments.
Using Instagram chatbots, brands can collect basic customer details like their email id, phone number, intent, behaviour, and interest. You can segment the customer on specific parameters based on the gathered details to target them more precisely.
Save your sales team time by nurturing and qualifying leads with AI-enabled conversations.
Reduces the response time and can handle peak time with ease using automation. Instagram chatbots can take multiple users with pre-programmed answers, gather customer details, and transfer the chat to a live agent whenever it encounters complex queries or needs a human agent to solve the issues.
Human agents get quick access to a user history, loyalty, purchases, and more to deliver the right support, provide the right answer, and accelerate ‘moment sales.
Drive Traffic to Your Chatbot with Click-to-Instagram Direct Ads
Instagram Ads are a powerful tool to attract your intended audience to specific flows in your chatbot.
It’s a most effective tried and tested technique to drive traffic.
Ads clicking on Instagram Direct will appear in the Instagram Feed or Stories, allowing users to interact with your business after clicking your ad. With this, you can interact with shoppers to assist in replying to queries and offer support or help in purchases.
You can go for a paid campaign on Instagram to achieve quick results with a good budget. You have multiple options to run ads on Instagram based on your goals.
You can use experts’ help if you are new to running Instagram campaigns to drive more sales for your business.
You can go for in-feed ads or Instagram stories ads. Stories ads are more effective; they appear in user stories and look like native content.
Users get attracted to Instagram stories because of the visual content it has. You can easily reach a highly engaged audience via targeted stories and drive sales.
Conclusion:
Brands and SMEs can make huge money selling on Instagram.
Though Instagram is a social media platform that acts as an effective channel to drive sales, it’s filled with many attractive features to help businesses drive more sales. Its visual nature and highly active and engaged users make it a powerful platform to drive sales.
Instagram chatbots act as an added benefit to leveraging maximum from this platform.
If you haven’t deployed the Instagram chatbot for your business yet, you’re missing outs on opportunities.
Do you want to explore Instagram chatbots for your business and generate more sales?
Our SmatBot team is always ready for you to assist you in understanding and to deploy the same for your business.
Try SmatBot 14-day free trial! We are glad to help you with moving to further process.