A qualified lead is a potential customer who fits well as an ideal customer and has a high chance of becoming a loyal customer. Learn how chatbots drive qualified leads straight to your business by engaging prospects, automating responses, and boosting conversions effortlessly.
Qualifying leads is a time-consuming process that requires significant effort. You need to answer countless questions and determine whether a website visitor is genuinely interested in making a purchase or just browsing your website.
Lead-generation chatbots are perfect tools that can free you from this tedious process.
According to the stats, 36 percent of organizations choose chatbots for lead generation and these companies claim that they can improve sales by 67 percent.
Are you wondering how these bots can qualify potential leads? If so, you should spend some minutes reading this article. Today, we’ll explore the top ways these chatbots qualify leads and look at the essential aspects they bring to your business.
What is a Lead Generation Chatbot?
A lead generation chatbot is developed to attract and qualify potential clients for a business. These bots can be integrated into your website to identify whether a user is interested in purchasing your product or service. You can also incorporate them into your social media pages such as Facebook, Instagram etc.
Furthermore, its primary purpose is to engage with website visitors, collect their contact details and understand their needs or interests.
These bots are capable of initiating a conversation and asking targeted queries based on predetermined criteria such as budget, need, decision-making capacity and more. Later, they boost your customer’s experience by providing personalized and instant responses.
All these abilities force a person to leave their contact details and express their interest in making a purchase.
In short, these bots can automate the whole lead generation process. This helps your sales team to save their time and effort.
Top Types of Lead Generation Chatbots
You can use lead-generation chatbots in many ways. The ability to use these bots divides it into several types. We’ve shared the top types of such bots below:
- Lead generation bots
Lead-generation bots use decision tree logic to guide potential customers through a series of questions, eliminating the need for manual input. This automated process helps businesses capture high-quality leads and gather valuable information for effective segmentation and targeting.
- Booking appointment bots
Booking appointment chatbots have the potential to assist your customers in scheduling an appointment. These bots can provide real-time visibility into your calendar availability to your potential leads and help them schedule their appointment effectively.
These bots can also notify your customers about your available slot. On top of that, they can also be used to confirm an appointment and send a reminder to your customers about their appointment with you.
These bots are perfect for healthcare, webinars, online courses and other similar sector.
- FAQ chatbots
A FAQ chatbot is another bot that uses artificial intelligence (AI) to automate replies to frequently asked questions.
Apart from that, these bots can be used to guide your website visitors to the right page or content on your website. Further, these bots can also generate qualified leads.
These bots are also able to provide your website users with an option of self-service by gathering all possible frequently asked questions in a single place.
- Promotional chatbots
You can use the promotional chatbot to promote your product, service or marketing campaign. These bots can work as a perfect promoter that lets your visitors enjoy special deals when they purchase your product or service.
Other than this, you can use these bots to notify your website’s visitors about exclusive sales.
Additionally, you can use promotional chatbots to give rewards to someone who shares their details and purchases a product or service. You could give discount coupons on your product or service as a reward.
This will stop your visitors from leaving a website without getting converted.
- Newsletter chatbots
A newsletter chatbot acts as a conversational tool that can attract your website visitors to subscribe to a newsletter and gather emails.
It allows you to convert your annoying pop-up window into a friendly message. These bots allow you to gather feedback on communication and boost the conversion rate.
Benefits Of Lead Generation Chatbots
Indeed, lead generation chatbots are perfect to qualify a lead. Apart from that, it offers countless benefits to a business. So, let us explore the top benefits of incorporating these bots into your business:
- Enhanced user engagement
These bots can improve user engagement on your websites. The best thing that contributes significantly to enhancing engagement is its ability to operate 24/7, which ensures constant accessibility to users.
These bots can boost customer satisfaction and experience by perfectly responding to their queries. They can also help you build trust and rapport with fast responses and personalized interaction.
Improved user engagement can increase the chances of conversion. Furthermore, they enable companies to allocate resources more effectively by reducing the burden on their customer service team.
- Improved lead qualification
As we mentioned above, lead generation chatbots can ask targeted queries to determine whether the lead is perfect for a business. It will help you save your time and effort on unqualified leads.
On top of that, these bots will give you real-time insight into the needs and interests of each visitor. You can use this data to tailor your interaction more effectively, which will improve the lead qualification and increase conversions.
- Increased efficiency
You can use chatbots to automate several lead-generation tasks. This frees up your support team to focus on more important tasks such as handling complex queries and closing deals. By automating routine tasks bots can accelerate the sales cycle and boost the creativity of your sales team. Ultimately, chatbots can lead to a more efficient and effective business operation.
- Personalisation
Chatbots can also gather user data, which can be used to conduct personalized conversions with tailored insights and offers.
You can program these bots to greet your website visitors with their names and offer them a discount or coupon on their birthday or any special occasion. This will help you build strong relationships with your website visitors and convert them into loyal customers.
- Ability to qualify lead within seconds
In this fast-paced world, customers expect real-time interaction that a human customer service team cannot provide.
According to a stat, the average response time of a chatbot is 9.3 seconds. In contrast, a human takes about 39 seconds to respond to a customer query. Hence, the chatbot is a prime tool that can fulfil this demand. This prompt response can lead to faster conversions.
How Do You Use a Chatbot for Lead Generation?
Chatbots have accelerated and simplified the lead generation process. However, you need to use it effectively. So, let us explore the top ways to use chatbots for lead generation:
- Create buyers persona
A buyer persona is a detailed representation of your ideal customer that you need to develop from audience and market research.
Initially, you must incorporate your customer sentiment and profile with your chatbots to use these bots to automate lead generation. However, you cannot define your customers by a single value point. Each person has a different buyer persona that you must monitor. You must narrow down your target clients on significant data like country, gender and more.
- Use the buyer persona to create an appealing message
After creating your buyer persona, you must step into your customer’s brains to understand what makes them interested. Remember, you should create many touchpoints across several engagement channels because you are trying to make a smooth user experience workplace.
- Profile and segment your lead
Lastly, you should filter or segment your leads because they help you create a conversation flow for each type of lead that might attracted to your business while browsing your website, social media pages and apps.
- Generate more leads
Apart from using a buyer’s persona, you can trigger lead generation with a proactive message welcoming visitors to your website.
These bots can offer a discount for a first-time visitor or promote a company newsletter to activate a potential lead. It will stop a visitor from leaving your website without taking any action.
- Qualify leads
Apart from converting website leads, you can also collect selected information from leads. It can help determine how a lead converts or how far they go in their customer journey.
To do this, these bots can be set up with qualifying questions. Based on the answers to these questions, the chatbots can recommend relevant products or services.
How do Lead Generation Chatbots Qualify Leads?
As discussed earlier, chatbots can be used in various ways to generate leads. But how do these bots qualify leads? Let’s explore some common methods:
- Provide hyper-personalized response
Chatbot uses NLP to understand the context behind the user’s query. This understanding helps these bots to give tailored responses and recommendations to each buyer. They can address buyers with their names, reference their past purchases and give them personalized support.
This ability will help a customer to develop trust and engage more. When a customer gets engaged, they can share information about their problems and requirements. This information helps these bots to further qualify them as leads.
- Ask the right queries
Chatbots can easily gather information about a lead by asking them the right questions at the right time.
For this, you should set strategic questions for lead qualification. These questions should gather all the insights about prospects’ interests, budgets and more. Your question should collect the hottest leads and get them into the sales funnel.
- Ensure you catch all opportunity
As we mentioned above, chatbots can work 24/7, even outside the business hours. In addition, they can communicate with your potential clients in their preferred languages.
You can also incorporate these bots into several communication channels like websites, WhatsApp, Instagram and more. It will help you attract and capture your potential customers wherever they are most active.
This level of automation ensures you do not miss any opportunity for qualifying leads.
- Store data and lead information
Many chatbots can store the conversation and buyer’s data directly to the CRM system. This will help your sales team to access this database easily without wasting time searching it in files and records.
This capability will make your lead-generation process streamlined as your sales agents can easily follow up with prospects with tailored data that can help them in closing deals.
Tips for Using Chatbots to Generate Leads
Follow the mentioned valuable tips for using lead generation chatbots effectively:
- You should set realistic goals. These will help you develop your chatbot’s dialogue flow to elicit the data essential for these goals.
- You should drop a welcome message with attention-grabbing elements to catch the first opportunity.
- You should train your chatbot to ask budget or pricing-related queries because they can indicate that the user is at a considerable stage.
Wrapping Up
Now if you understand more on how to use lead generation chatbots, which get qualified leads and help you close more deals. The next step is to find the Ideal Chatbot Platform and program effectively to attract and generate quality leads like us.
With many options available, choosing the right chatbot platform can seem challenging. But – not anymore, as SmatBot is an AI-driven chatbot-building platform which you can train within minutes. The best thing is that our chatbot doesn’t require any coding knowledge to create and train it. You can easily install SmatBot on your website, apps and social media platforms to get quality leads and convert them into loyal customers. Many of our customers experienced a spike in their lead generation rates by 38% within the first week of implementation.