Generating leads is a process that requires the patience of a saint and the quick wit of a fox. Not everyone is made for it and not many can keep up with the challenge. This is what leads to plenty of bad leads being forwarded to businesses. (more…)
Over the past few years, chatbots have become a fairly important lead generation tool. They have managed to make their way into all major sectors, online shopping being the most prominent of them. Amazon, for instance, has a robust ‘messaging assistant’ (chatbot) that answers any queries that one may have related to their products.
Customer service is becoming important with the customers having access to multitude mediums to interact with brands and businesses.
As per a Walker study by 2020, customer experience is going to be a key product differentiator in overtaking price and product for businesses
Marketing Experts have given the predictions about chatbots in 2018 and their revolution in the future. A survey by Business Insider shows that 80% of businesses would require the use of chatbots by 2020.
We at Smatbot value our customers to the fullest extent and are delighted to take another step in that direction by introducing our very own chat platform. (more…)
Lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” In a market full of competitors, Businesses scramble to find their next customer. While traditional methods of lead generation like door-to-door, direct mails and networking are still prevalent, the poor conversion rate essentially makes it a Sisyphean task. This has led marketers seeking a different method, the answer to which is chatbots. (more…)