In this era, conversational marketing is something that actually works for brands. Customers depend more on chat-based interaction than on sending an email, SMS, or call.
Instagram is one of the most potent social media platforms that can transform customer experience and sales.
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WhatsApp Business API empowers marketers to utilize the power of WhatsApp features fully.
WhatsApp has 2 billion active users, and it can instantly reach a broad set of global audiences. It’s become a must-have marketing platform for marketers to opt for.
To illustrate, WhatsApp has an open rate of 98% and up to 60% CTR(Click Through Rate). No doubt, it’s a most productive channel for marketers. Whereas for SMS and email, the CTR rate is 2-5%, which is comparatively very less when compared with WhatsApp.
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An Instagram chatbot is considered a critical social media tool for marketing.
As we all know, social media has become a good source to target, reach, and engage your audience. Instagram is one of the best social media platforms for marketers.
The good news is that you can build your Instagram chatbot without much technical knowledge and in minutes. Here is how.
Let’s understand why Instagram chatbots for marketing?. Before that, you must have a basic understanding of Instagram chatbots.
Let’s start!
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Customer loyalty and retention are things that play a vital role for businesses. Because getting new customers costs five times more than retaining a customer. Instagram chatbots and customer loyalty go hand in hand.
Customer acquisition costs are growing with competition in the market. For SMEs relying on ads and PPC campaigns is no longer sustainable. That’s why maintaining customer loyalty and retention has become mandatory for the brands to be successful.
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‘Customers is the king’ is the magic mantra that every successful business follows.
But the truth is satisfying customers is very hard to achieve without incorporating the latest technologies within the industry.
Are you also struggling to create extraordinary customer experiences and improve sales?
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Do you know how to boost sales using chatbots?
Brands good at customer experience (CX) get three times higher returns on investments (stock performance) than CX laggards. (Source: Qualtrics)
Moreover, customer experience has become the need of the hour and competitive differentiation for brands to achieve their end goals: customer satisfaction and expectations.
To clarify, chatbots can serve the purpose, and it’s the most advanced solution to fulfill the needs of brands for excellent customer experience.
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