WhatsApp Business Platform:  A new pricing model for business-initiated conversations 

WhatsApp Business Platform:  A new pricing model for business-initiated conversations 

WhatsApp has become one of the most popular messaging apps worldwide in recent years. It has over 2 billion active users. People traditionally use this platform for personal conversations. But businesses have increasingly been using WhatsApp to interact with their customers. 

In fact, it’s the third-most-popular social media network globally. Additionally, compared to email and SMS, WhatsApp boasts an average conversion rate of about 45-60%, making it an attractive option for businesses. E-commerce companies have also expanded their use of WhatsApp by 352%. 

In response to this trend, WhatsApp launched the WhatsApp Business platform. It is a suite of tools designed for businesses to communicate with their customers. Now, WhatsApp is planning to revise its business model from June 2023, which includes changes to conversation types, templates, and pricing structure. 

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10 Powerful Use Cases of Chatbots in the Educational Institute 

10 Powerful Use Cases of Chatbots in the Educational Institute 

Nowadays, chatbots have become increasingly popular in various industries, including education. Educational institutions worldwide are adopting chatbots to help automate and streamline tasks such as student support, admissions, and enrollment. 

As per statistics, approximately 37% of students use these chatbots to get quick answers. And the global chatbot market will be valued at more than $2,485.7 million by 2028.

Educational chatbots can handle countless tasks, including answering student queries, assisting with course registration, and more. They can also free up staff members to focus on other complex and crucial tasks.

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How Does Chatbots and Voice Assistants Transform the Marketing Sector?

How Does Chatbots and Voice Assistants Transform the Marketing Sector?

With the advancement of technology, chatbots, and voice assistants have become a part of daily human life. From asking Siri about anything to placing an order with the help of chatbots has become common in most of our lives.

While some may believe chatbots and voice assistants are only for personal human lives, it may surprise them that chatbots and voice assistants are also helping businesses in marketing. In fact, they have revolutionized the overall marketing sector.

Chatbots and voice assistants enable businesses to connect with their existing and potential customers in a more personalized and effective manner. Several businesses have noticed increased sales using chatbots and voice assistants. As per stats, chatbots and voice assistants have increased businesses’ sales by 67%.

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A Detailed Case Study on Automating KYC Document Verification Process

A Detailed Case Study on Automating KYC Document Verification Process

Many businesses are constantly searching for ways to simplify and automate their workflows and cut operating costs as the world becomes more digital. Customer identification and verification, often known as KYC, has significantly advanced in recent years. 

KYC stands for Know Your Customer which is a procedure for validating a customer’s identification, and it is an essential aspect of any financial business partnership. During the KYC verification process, data is extracted manually by collecting and verifying documents like ID cards or passports.

An effective KYC procedure may help protect your bank or financial institutions against a variety of financial crimes, such as identity theft, fraud, and money laundering. But the problem is that the KYC procedure is time-consuming and complicated. It takes a lot of money, time, and resources to manage a huge volume of data manually.

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AI-Enabled Chatbots: The Key to Driving Innovation and Growth

AI has become a ubiquitous trend that can be seen everywhere, from homes and offices to roads. AI is omnipresent – wherever you go, you will notice its technology. 

This is not the end. The AI industry is adapting to growth at a drastic speed. According to the latest statistics, the AI industry is expected to grow by more than 13 times over the next seven years.

A few years ago, artificial intelligence only existed in computers and mobile phones and performed only a few tasks. But now, it can talk to humans through assistant devices like Google Home or Alexa, just to name a few.

The AI-enabled chatbot is another fantastic innovation that is rapidly gaining popularity. This technology has become a key driver of innovation and growth. If you are wondering how AI-enabled chatbots contribute to growth and innovation, you must read this article to clear all your doubts.

This article will provide you with all the necessary information about chatbots, including an overview of their benefits and working model. You will also gain in-depth knowledge of how these AI-enabled chatbots are becoming the key driver of innovation and growth. So, let us dive into the world of AI-enabled chatbots.

What are AI chatbots?

AI chatbots are computer programs that simulate human conversation through natural language processing (NLP) technology. This technology enables the chatbot to understand written or spoken language, interpret it, and respond in a way that resembles human conversation.

What makes AI chatbots unique is that they are programmed to learn from conversations and adapt their responses accordingly. This means that they can improve their accuracy and efficiency over time.

Another key feature of AI chatbots is their ability to comprehend languages beyond pre-programmed commands. This allows users to communicate in their preferred language and express their intentions in a natural and intuitive way.

We hope this section has helped you get an understanding of  AI-enabled chatbots. If you are thinking about how these chatbots work and how they can benefit you, you must read the next sections.

How do AI-enabled chatbots work?

AI-enabled chatbots are artificially intelligent technologies that act like humans and carry out programmed tasks based on specific triggers. They respond to a person in a way that a human would. These chatbots mainly depend on the following aspects:

  • NLU Engines – NLU or natural language understanding engine is all about understanding users’ intent, classifying the intent, and extracting the entitles. This engine commonly understands the form of text. It uses Automated speech recognition to convert speech into the text if someone uses audio input.
  • Dialogue Manager – Dialogue manager or DM handles the extracted context of users’ dialogue. It has two sub-component- dialogue state tracking (DST) and dialogue policy (DP). DST maintains the intent of the previous conversion and determines whether the new entity received should change the current value. DM consults with DP after DST updates the current conversation. DP help DM in taking the next best step to complete the task.
  • NLG – NLG ends the chatbot’s architecture. This element contributes to the generated responses based on the output of the DM. It converts unstructured data into text.

We hope you have understood the three main components on which AI-enabled chatbots depend. The following are the crucial steps of AI-enabled chatbots-

  1.  Input Generation

The working process of AI-enabled chatbots starts with input generation. The AI-enabled chatbots start working when a user types an input. These chatbots can collect such inputs when displayed on applications such as Whatsapp, Facebook, and more.

  1.  Input Analysis

The AI-enabled chatbots analyze the input with the help of NLU after receiving it. By identifying intent, the tone of the natural utterance, and sentiment, NLU fragments text to find the precise meaning of the input. The machine learning engine matches the intent with the database to find the relevant information.

  1.  Output Generation

After understanding what users mean, AI-enabled chatbots work to provide the best possible answer that matches customer queries. The AI-enabled chatbots produce a written response with the help of NLG, or natural language generation, which is then communicated to the user.

  1.  Reinforcement Learning

The AI-enabled chatbots also focus on the learning process. Indeed, several conversations become successes or failures. But AI-enabled chatbots learn from these failures. These chatbots relearn and refine their responses based on users’ experiences. This data helps AI-enabled chatbots gather a variety of utterances and intent to act as a basis for their ongoing learning.

Benefits of AI-enabled chatbots

AI-enabled chatbots are becoming so popular throughout the world. Almost every internet user is fascinated by these chatbots. Below are the top benefits of AI-enabled chatbots-

  1. Gather Insightful Information

AI-enabled chatbots can help businesses gather insightful information from customer interactions. Companies can discover opportunities for improvement and enhance their processes for fulfilling their client requirements by analyzing these conversations. AI-powered chatbots also enable businesses to measure key performance metrics such as response times and conversion rates, as well as acquire insights about their consumers’ requirements, behaviors, and preferences.

  1. Personalization 

AI-powered chatbots can be trained to personalize conversations depending on prior interactions and preferences of the user. This can assist businesses in providing a better user experience and strengthening connections with their customer base.

  1. Scalability

AI-driven chatbots can handle multiple queries at once, making them highly scalable. This can assist businesses in saving the expenses of hiring and training additional employees to answer customer support enquiries during busy hours.

AI-powered chatbots have so many advantages that it is impossible to list them all here. That is why AI-enabled chatbots are the key to growth and innovation. However, there are other factors behind the AI-enabled chatbot’s popularity as the key to growth and success, and the next section will help you understand these factors and how they can benefit your business.

How are AI-enabled chatbots driving innovation and growth?

AI-enabled chatbots come with a unique set of features that can allow you to drive growth and innovation in your business and other aspects of your life. AI-enabled chatbots are changing the way businesses interact with their customers. Below are the top ways in which AI-enabled chatbots are driving innovation and growth:

  1.   Human Touch

AI-enabled chatbots can add a human touch to the way they interact with your customers. You might think it is impossible because AI is still far different from humans. However, chatbots can be trained to adopt a conversational tone, express sympathy, and personalize their replies to clients’ unique needs, producing a more personalized and human-like experience. The ability to mimic humans is among the top strengths of these chatbots.

This might sound odd, but sometimes AI-enabled chatbots can make communication easier than speaking to a human. This ability of AI-enabled chatbots is proof that these chatbots drive innovation. 

  1.  Check Symptoms and Book Appointments

Another innovation of AI-enabled chatbots is in the healthcare sector. AI-enabled chatbots in the medical industry can ask a series of questions to patients about their symptoms to provide medical advice. Based on the responses, the AI chatbot can identify whether the patient requires immediate care or not. Further, it can even book and schedule an appointment with a respective doctor and can also send reminders to patients about their appointment.

Additionally, the AI-enabled chatbot can transfer the information to the medical healthcare provider, eliminating the need for the patient to repeat themselves.

  1.   Transforming Education System

AI-enabled chatbots are transforming how students access educational resources and helping schools, learning centers, and teachers with tasks related to administration. These AI chatbots may simplify and automate enrollment and registration procedures, provide simple access to educational content, and proactively share important information with parents and students.

  1. Revolutionise Insurance Processes

For insurance companies, processes like claims, applications, and verifications can be complex and time-consuming. However, AI-enabled chatbots have emerged as an efficient and secure option for insurers to handle these tasks with ease. Additionally, a recent poll indicated that 7 out of 10 customers prefer online chat or video options over in-office claim processes.

  1.  Simplify Product Catalog Browsing

Extensive product catalogues are a common characteristic of eCommerce businesses, which can make manual browsing time-consuming and frustrating for users. By employing AI-enabled chatbots, eCommerce businesses can solve this problem and allow their users to converse Cross-Selling and Up-Selling an AI bot to assist them in finding what they are actually looking for.

  1.  Cross-Selling and Up-Selling

Businesses belonging to the travel industry can recommend their additional services to customers during their interactions by leveraging AI-enabled chatbots, which can ultimately boost sales. Examples of these added services include providing a breakfast option with a room booking or advising upgrades such as first-class flights, or car rental services.

7. Product Recommendations and Improved Conversions

AI-enabled chatbots can observe your clients’ purchase habits and recommend related products that they might be interested in purchasing together. Additionally, you can train chatbots to promote your products and boost conversions. This innovation is helpful for e-commerce businesses.

The ways mentioned above are a few examples of the ability of AI chatbots to drive growth and innovation. There are a few other ways in which these chatbots are driving innovation and growth.

Conclusion 

AI-enabled chatbots are the latest addition to the world of artificial intelligence. Most online users rely on them to get answers to their queries. Many businesses also use these chatbots to help customers with the most common problems. AI-enabled chatbots are also known as the key to innovation and growth. This article has covered information on how AI-enabled chatbots drive innovation and growth in different segments of businesses. We hope that the information provided in this article was helpful to you.