There has been a steady rise in the importance of chatbots in previous years, but 2018 transformed the tech and business world in a significant way. Now more businesses than ever are using chatbots to increase their sales and improve other aspects of business like lead generation, conversation with customers and potential clients, and the overall return on investment. (more…)
Bots are no more just a storyline in sci-fi movies, but they are part of our day to day work and home activities. Certain facts such as by 2020, 85% of the human customer interaction will be managed without a human intervention clearly states that how bots are going to drive the future of conversation marketing.
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Customer service is becoming important with the customers having access to multitude mediums to interact with brands and businesses.
As per a Walker study by 2020, customer experience is going to be a key product differentiator in overtaking price and product for businesses