WhatsApp used to be a personal messaging app but now it has become a marketing tool. Maximize Conversion Goals with WhatsApp Drip Campaigns has helped businesses achieve their desired goals. According to a recent study, companies can expect up to 60% conversion rate through WhatsApp campaigns which is higher than other channels.
WhatsApp offers many strategies and the WhatsApp drip campaign is among the top strategies for maximizing business conversion goals.
Are you wondering what a WhatsApp drip campaign is and how this approach can maximize conversion rates? If yes then read this article.
What is the WhatsApp Drip Campaign?
A WhatsApp drip campaign is one of the effective marketing strategies that use WhatsApp to send a series of automated messages to potential and existing customers over time. The goal is to nurture relationships and promote your brand through a sequence of timed messages. One key advantage of WhatsApp drip campaigns is that they boast a click-through rate that is 70% higher than traditional email drip campaigns which makes them a powerful tool for customer engagement.
Benefits of the WhatsApp Drip Campaign
The main aim of the WhatsApp drip campaign is to deliver your message to your customers at the right time. Apart from that, this strategy brings numerous benefits which we have discussed below in detail.
- Improve engagement
WhatsApp comes with high engagement rates that makes it an ideal platform for drip campaigns. Messages on this platform have more chances of being opened and read within a minute. This fact ensures that your messages actually reach your target audience.
- Personalization
Personalization has become an essential tool to take your business to the new height. Around 76% of customers are more likely to make a purchase that offers personalized services. WhatsApp is king when it comes to personalization at scale. It allows you to conduct a direct and one-on-one conversation that makes your messages more personal and tailored for individual customers. This makes communication more effective because you can deliver tailored messages based on your customers’ behaviors, preferences and stages in their customer journey.
- High conversion rates
While email and SMS campaigns generally see conversion rates between 2%-5%, WhatsApp stands out with a conversion rate of 40% to 60%. This makes a WhatsApp drip campaign an ideal marketing strategy as it enables consistent and relevant conversations tailored to your customers needs.
- Timely information delivery
Whether it’s a welcome message, a follow-up or an offer message, timing plays an essential role in attracting and engaging customers. WhatsApp drip campaign helps you deliver automated content which ensures that the right message reaches the right audience at the right time.
- Instant feedback
WhatsApp also provides you with valuable features like quick replies and read receipts. With the help of these features you will be able to analyze the effectiveness of your messaging campaigns in real time and adjust your strategies accordingly.
How to Use the WhatsApp Drip Campaign?
There is no doubt that a WhatsApp drip campaign can help your business grow significantly. However, to enjoy the full benefits, it’s essential to implement this strategy correctly. Let’s explore the top ways to utilize a WhatsApp drip campaign effectively.
- Welcoming your customers
A welcome message is an excellent way to engage customers from the very start of their journey with your business. Whether they have signed up on your website or purchased a product or service, sending a warm welcome message can make them feel valued.
In these messages, briefly introduce your brand or organization. Consider highlighting some of your popular products or services and be sure to express gratitude for their interest. A concise overview of your offerings can also help set the stage for a positive customer relationship.
- Nurturing leads
Nurturing leads is one of the effective strategies for growing your business. Nurtured leads are able to generate 20% more sales compared to non-nurtured leads. A drip campaign can become a powerful tool to nurture a lead when it works with WhatsApp.
Wondering what nurturing leads are? This refers to the process of cultivating and maintaining a relationship with customers throughout their entire purchasing journey, typically through targeted marketing and communication efforts. In the WhatsApp drip campaign, your clients will receive automated messages based on their behavior or predetermined schedules.
- Recommendation
Product recommendations are another great way to engage clients even after they purchase your service or products. It would be highly beneficial to define product suggestions that cater to specific market segments and customer personas. With proper product recommendations, you can easily target your existing customers and convince them to use another product or service based on their interests.
- Onboarding customers
A smooth onboarding process can significantly impact customer satisfaction and loyalty. With WhatsApp drip campaigns, you can easily guide new customers through a seamless onboarding experience. You can send automated messages to welcome new customers, provide step-by-step instructions, share tips & tricks and encourage feedback and reviews. Furthermore, automating this process can improve customer satisfaction and drive long-term success for your business.
- Renewal notification
WhatsApp drip campaigns are also beneficial if you offer subscription-based services. Subscription-based businesses can use WhatsApp to notify their clients about renewal. An automatic alert is sent to the customer’s WhatsApp inbox to remind them about the service renewal. This is one of the key benefits as it improves customer retention and reduces churn.
- Customer re-engagement campaigns
Nearly 20% to 60% of customers become inactive over time. With WhatsApp re-engagement drip campaigns, businesses can reignite interest from inactive customers. You can send friendly reminders to let your customers know they’re missed, share exclusive content like product launch alerts or insider tips and offer incentives like discounts to spark renewed interest.
When creating re-engagement campaigns with WhatsApp, you should initially segment your inactive customers based on their past behaviors and preferences. Later, you must re-engage customers with personalized messaging incorporating incentives.
Best Practice to Enhance Conversion Goals Using WhatsApp Drip Campaign
Using the right techniques in a WhatsApp drip campaign can take your business to the next level. To maximize conversion goals, there are specific practices you can apply to enhance the campaign’s effectiveness. Let’s explore some of these best practices:
- Be creative
When it comes to digital marketing, creativity is a key that may help you succeed. Strong creativity is responsible for 86% of sales driven through digital ads and all across creativity. Similarly, to improve conversion goals you should adopt creativity in your WhatsApp drip campaign.
A reader might ignore a drip message if the presentation lacks creativity and the message content is hard to read. It would be best to focus on your text’s look, feel and overall presentation. You will notice an increase in response once you boost the quality and creativity of your text content.
- Personalization is a key
As mentioned before, personalization is essential to get what you need through the marketing campaign. Mostly, 71% of people expect businesses are to deliver personalized messages. Therefore, you should pay attention to personalization in your WhatsApp drip campaign because people often overlook generic messages.
You should customize the message to deliver personalized content. This means you should ensure your message’s content is relevant to every individual. It would be great to use your customers’ names and their data such as interest, behavior and more in your content to make messages more personal and relevant to the customers. In short, customizing and making the texts relevant is necessary to attract new customers and engage existing ones.
- Keep messages short and crisp
Concise messaging is key to maintaining customer engagement in your drip campaign. You should always remember one thing: WhatsApp is a mobile-communication platform. Plus, most people use it on the go with busy schedules. Therefore, you must respect their time.
Are you wondering how to keep your messages short? If so, you should aim to convey your messages in a few sentences. It would also be great to use emojis or bullet points within your texts to make your messages readable and engaging.
- Don’t leave the conversation in between
Most people use the WhatsApp drip campaign to convert prospects into leads. Once this goal has been met, people stop the campaign in between. However, it does not mean the work is done only because your potential customer has made a purchase or availed of your product.
You should keep your campaign running even after a customer purchases your product. However, the new goal will be to encourage your existing customers to become repeat customers and loyal ones.
20% to 40% of repeat customers would be considered as good and 50% would be excellent for most businesses. Therefore, you should also try to focus on making your customers into repeat ones.
- Maintain Privacy and Preferences
WhatsApp is a platform for personal use, so maintaining your customer’s privacy and trust is crucial. Hence, you should always acquire consent before including your customers in the drip campaign. It would also be great to respect their preferences and give them the option to opt out easily if they wish.
- Use Rich Media Wisely
Rich media are better than text when it comes to marketing. 87% of companies have reported that video marketing has enormously boosted their lead generation. Another study proves that social media posts incorporating photos get 650% more engagement than text-only social media posts. Thus, incorporating media within your WhatsApp drip campaign is going to take your campaign to new heights.
Indeed, using multimedia in the WhatsApp drip campaigns is the right technique that can make content for your messages engaging. However, using too much media in a single message can overwhelm the recipient and increase the opt-out rates. Therefore, it is recommended to use the media wisely.
- Monitor and adjust
Launching a single WhatsApp drip campaign is not enough to guarantee success. Yes you read it right, you will need to track its performance on a regular basis. Moreover you will need to keep an eye on click-through rates and open rates and work toward improving overall conversion rates. If you notice that your messages are not performing well, don’t hesitate to make the necessary adjustments. Modifying content and tweaking message timing can significantly improve engagement.
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How to Get Started with SmatBot?
If you are searching for a hassle-free way of creating and launching a WhatsApp drip campaign look no further than SmatBot. We make WhatsApp drip marketing a breeze as it is a no-code AI chatbot-building platform. From onboarding customers to nurturing leads, SmatBot effectively engages your customers.
In just a few easy steps, you can run your WhatsApp drip campaign:
- Sign up on SmatBot.
- Design and build your chatbot.
- Create your WhatsApp drip campaign using SmatBot’s drag & drop features.
- Launch WhatsApp drip campaign using SmatBot’s WhatsApp integration and verification process.
Voila, following these simple steps you can run a successful WhatsApp drip campaign and maximize your conversion goals.
Don’t waste any more time and sign up on SmatBot today. Our expert team is always ready to guide you in case you need any help.