In the last decade, the e-commerce industry has grown exponentially with marketplaces like Amazon and Alibaba leading the way. Apart from these giants, the industry has also seen other big and small retailers all across the world. E-commerce has made things simpler – whether they are buying books, food or clothes.

Although e-commerce has certainly helped a lot of retailers bring their products and services to the masses, the sheer magnitude of retailers and therefore the competition has increased as well. When all these retailers fight each other over e-commerce website development, it becomes difficult for everyone to thrive and online store retailers are therefore looking for something unique to help them stand out in the crowd. Survival

If you are someone who is looking for a way to stand out from your competitors, there is an easy and reliable solution – chatbots. Chatbots are the x-factor that you need to leverage. Experts have predicted that chatbots will bring a complete transformation in the way that businesses function today.

Few ways in which chatbots can transform your e-commerce business:

1. Available 24×7

A chatbot never sleeps. It is available 24×7, all through the year. What this means is that your customers can chat with your chatbot at any time and address any query or solve any problem that they might have. Not only can they resolve basic queries, but chatbots can also handle any number of queries at the same time. By integrating a chatbot such as SmatBot with your website/ Facebook messenger, you provide non-stop customer service to any number of your customers without keeping them waiting.

2. Customer Care Executive

Almost all businesses today have a presence on social media platforms like Facebook, Twitter and Instagram. Usually, they would employ someone to handle all their interactions with their followers and customers on social media. However, with chatbots, things become simplified. A chatbot like SmatBot can be deployed to interact with your fans, followers and customers on social media platforms like Facebook pages, Facebook Messenger etc. An artificial intelligence enabled bot, SmatBot will answer all your customers’ questions by replying to them automatically. It will also take the customer feedback into account. SmatBot works on Natural Language Processing (NLP) wherein the more you use it, the more it learns how to respond better.

3. Sales Executive

Chatbots are not limited to merely helping your customers buy the products of their choice. Advanced chatbots like SmatBot go one step further and act as a virtual sales executive. Just like a sales executive in a physical retail store would recommend your customers other products that would go well with the one they are currently buying, for instance suggesting matching jewellery and shoes with a dress, chatbots can also do the same. This technique of cross-selling is not limited to humans and can be replicated by chatbots. With access to the buyer’s purchase history, it becomes easier for chatbots to cross-sell and upsell. They can simply look into the purchase history and recommend the products that can be bought by the customer with a caption “You may also like this”.

4. Lead Generation

Generating leads from your web traffic is a big hassle and chatbots are a significant tool to resolve the issue. If you want to promote your products, you can do it through chatbots. You can get your chatbot to send the link of your company’s product to people. Though you may have a dedicated staff, they may not necessarily know how to procure legitimate and useful leads. All you have to do is set it up and install SmatBot as a chatbot on your website/Facebook messenger, and it will take care of the rest. You can know more about how SmatBot can help with your lead generation requirements here.

5. Save Cart Abandonment

Cart abandonment is very common on e-commerce websites where when a particular deal or offer is not available to the customer, they don’t buy the product. When this happens, there should be a follow-up procedure in place for when the product is back or in stock. A chatbot will approach the customer directly and ask them whether or not they would still like to buy the product. Oftentimes, customers forget about a product if it is not available at that moment and do not go looking for it again. With the help of chatbots, you can make sure that the customer knows that the product is now available which can lead to additional sales which otherwise would not have been possible. This also makes customers feel valued and cherished, increasing the likelihood of them giving you their business in the future again and even recommend you to their friends, family and peers.

6. Help You Make Payments

The benefits of using a chatbot are not limited to just assisting customers while shopping online. You can also use chatbots to enable customers to make payments on your website/Facebook Messenger using your chatbot. This will make the tedious process of shopping online both easy and time-saving. You can use the chatbot to create a virtual wallet which has the card details of the user. Using the virtual wallet created by the chatbot, your customers can send you money without any hassle. The ease and simplicity of the task is likely to increase sales. Although people willingly come on board when it comes to using chatbots for selecting and shopping for things, they are a lot more sceptical when it comes to making payments through them. This is mostly because the transaction works through messages. With time, however, this scepticism is likely to go away and more people would be willing to use it.

7. Conversational Assistant

Conversations do not happen only between individuals. Chatbots are not like any other chat based software. What they do differently is that they identify with the needs of the consumers looking for a product and give a personalised feel to every conversation. Sophisticated artificial intelligence powered chatbots like SmatBot make your customers feel as if they are talking to a human being and not a machine. This is largely due to their ability to recognise the typing pattern of the customer and converse with them accordingly. You can also send push notifications about the latest offers and discounts to your customers.

Final Thoughts,

SmatBot is a bot for all your business needs. By installing SmatBot on your website/Facebook Messenger, you can set yourself free and leave the chatbot to help you declutter your website/Messenger. It can handle all the things you may need to increase your business, unlike other bots which only manage a single or few aspects of your website/Messenger, Take your free demo today and see how SmatBot can make your life easier and business more successful.