Conversational Marketing Chatbots: What They Are and How to Use Them Effectively?
You might be surprised to learn that most people prefer one-on-one conversations with online businesses. Conversational marketing through an ideal chatbot like SmatBot is an excellent way to give your customers what they expect from you. Studies show that 62 percent of customers prefer chatbots over waiting for a human customer service agent.
Now, I am sure that after reading this mind blowing stat you must be interested in learning more about this marketing strategy and chatbots for your business. If so, read this article as here we will explore what conversational marketing is and how you can use chatbots to improve the outcomes of your business. We will also discuss some benefits of these chatbots and real-life examples of such bots.
What is Conversational Marketing?
Imagine having a dedicated sales team who are available 24/7 and ready to engage customers even outside business hours. Not only this, but they also guide customers through the sales funnel and even upsell or cross-sell. Isn’t it exciting? Well, conversational marketing brings this vision to life. It is a customer-focused practice that prioritizes one-on-one and real-time interaction across various communication channels.
Its primary aim is to develop strong customer relationships and deliver personalised online experiences through tailored conversations. This approach mainly uses AI-powered chatbots and human interaction to give tailored and personalized responses to each user. With the use of these technologies, conversational strategies stand out as the game-changer in the complex environment of digital marketing.
Moreover conversational marketing streamlines the customer journey by replacing complex website navigation with a guided experience provided by AI chatbots.
The Role of Chatbots in Conversational Marketing –
SmatBot’s Chatbots can play a crucial role in conversational marketing by handling routine inquiries, providing prompt support and guiding customers through the purchasing process. Chatbots leverage machine learning and natural language processing to converse in a human-like manner which makes customers feel heard and understood.
Furthermore they can also collect insightful data about customers such as their interests, preferences and buying patterns. These data can further be used to tailor future interactions and enhance overall customer satisfaction.
Key Benefits of Using Chatbots for Conversational Marketing-
Conversational marketing offers countless benefits for businesses looking to elevate their marketing efforts. Below I am going to mention the key advantages of using chatbots for conversational marketing.
Improved engagement
Customer engagement is essential for accelerating the sales cycles and converting potential customers into loyal ones. As per stats, 68% of customers have previously interacted with chatbots for customer service and 47% are open to making purchases through them. This indicates that chatbots can significantly improve customer engagement and brand loyalty.
Additionally they can quickly engage customers by understanding their needs and offering tailored responses to their queries. These bots will ensure that your customers get personalized and satisfactory responses. This personalised experience can lead to improved customer satisfaction and increased sales opportunities.
Increased revenue
Every business focuses on improving its revenue in any way and chatbots are powerful tools for boosting sales. Studies show that 41% of companies using chatbots for sales report a 67% spike in sales.
Chatbots capture attention, drive purchases and enhance revenue by engaging website visitors through conversational marketing. They are also excellent at cross-selling and upselling by offering personalised recommendations based on customer behaviour and purchase history. These approaches make chatbots a valuable addition to any sales strategy.
Streamline customer journey
Conversational marketing chatbots can streamline the entire customer journey by offering 24/7 availability and instant responses. They can quickly resolve queries, guide customers through the purchasing process and schedule appointments automatically. By setting qualifying questions, businesses can ensure that only interested leads reach your team.
Collect valuable data and insights
A conversational marketing chatbot can collect valuable data and insights from every customer interaction. This approach enables businesses to fine-tune their conversational marketing strategies. Additionally these data can also ensure your chatbot interacts with your customers as per their needs and behaviour.
Cost saving
You can effectively save the cost by using chatbots for conversational marketing. As chatbots can automate routine tasks which can significantly reduce operational costs as compared to hiring human agents for the same tasks. The chatbot frees up your human resources to let them focus on more complicated tasks. It not only helps you save costs, but it also allows you to relocate the resources effectively.
Improves lead generation
Engaging customers through meaningful conversation is an excellent way to make them feel valued and heard. This is essential for building strong customer relationships by showing that their opinions matter.
Chatbots ensure that no potential lead is missed even outside of business hours. Besides, conversational chatbots can play multiple roles in the lead-generation process. They can assist brands to connect with more prospects, collect customer data and nurture leads through the marketing funnel.
Use Cases of Chatbots for Conversational Marketing –
Let’s discuss some of the top use cases of chatbots for conversational marketing:
Customer support
Chatbots provide exceptional customer support for conversational marketing. As mentioned earlier, these bots are available 24/7. Beyond handling basic FAQs, they are now capable of handling complex queries efficiently.
You can even use these bots to help your customers navigate through your services or products which makes their experience seamless and engaging.
Personalized shopping experience
Chatbots use data analysis along with advanced algorithms to provide your customers with personalized experience.
They can develop customer profiles and generate valuable insights by analysing customer preferences and behaviour. Later they use these profiles and insights to provide your customers tailored shopping experience.
Product recommendation
Chatbots can give personalized product recommendations. These recommendations are the core of conversational marketing. Chatbots use artificial intelligence to analyze the behaviour and transaction data of your website visitor to create their unique profile with collaborative filtering.
By comparing them to those with similar profiles, advanced algorithms accurately predict what product will be perfect for the potential customer based on past purchases, browsing history and recently viewed products.
Order tracking
You can also use chatbots to provide your customers with real-time updates on order status and delivery information. Once an order has been placed, the bot automatically sends a message with order details including items ordered, order number and expected delivery duration.
In addition, these bots send proactive alerts to customers as the order progresses through different stages such as order packed, out for delivery and delivered. These notifications can be sent via SMS, email or messaging platforms. Other than this these bots also notify customers if there are any changes to the delivery schedule.
Employee onboarding
Chatbots can also be used to simplify the whole employee onboarding process. Apart from guiding customers, these bots can also guide new hires through the basics. It gives your human HR team much time to spend on more complex processes.
Feedback collection
Traditional feedback collection was often a tedious process. Chatbots can make this task more engaging and less time-consuming.
These bots can automate feedback collections by embedding surveys directly within the conversation. They can trigger surveys on any strategic points like after a purchase or service interaction.
They ask feedback queries similar to traditional surveys and give intuitive responses. It creates a more engaging customer experience, increasing the likelihood of customers completing the feedback process.
Multi-channel support
Multi-channel support is an essential aspect of conversational marketing. You can seamlessly integrate these bots with multiple channels such as email, social media and SMS. This ensures consistent brand messaging and allows customers to choose their preferred platform for interaction.
Event coordination
If you belong to the event planning business then you can enhance your attendee experience by using chatbots for tasks like sending invitations, tracking RSVPs and answering event-related questions.
Assist purchasing
Chatbots can also be used to assist customers throughout the buying process by actively analysing their conversations to anticipate their needs, provide personalised product recommendations and guide them through the checkout process. This approach ultimately leads to a more engaging and hassle-free shopping experience.
Examples of Companies using Conversational Marketing Chatbots –
Below I am sharing some of the prominent examples of companies actively using conversational marketing chatbots to engage their customers through personalised interactions across various platforms.
1. Domino’s
Dominos offers their customers the easiest and fastest way to order their favourite pizza from anywhere. They developed a Facebook Messenger chatbot to speed up the pizza ordering process. Additionally customers can use various messaging platforms like Facebook Messenger, Amazon Alexa or text to place an order.
By using chatbots Dominos is reshaping the shopping experience. This makes it easier and faster for customers to get exactly what they want.
Apart from that, their bot can also help you track your order status and even remember your previous order. Moreover, the chatbot has contributed a lot to improving Domino’s revenue. It not only increases the order value but also effectively performs effective upselling.
2. eBay
eBay customers can easily shop with their bot named ShopBot. It effectively engages customers during their shopping process and allows employees to focus on other important tasks. Besides, this bot is perfectly integrated with Facebook Messenger.
3. Sephora
Now this is one of the perfect examples of conversational marketing because Sephora is a well-renowned company which is known not only for its beauty products but also for its marketing campaigns. Similar to eBay, Sephora has also integrated its chatbot into Facebook Messenger to reach a wider audience. This chatbot is highly responsive and responds quickly.
Automate, Engage, and Grow with SmatBot 🤖!
Understanding the potential of conversational marketing chatbots and inspired by the examples shared, now is the perfect time to build your own chatbot. SmatBot is one of the best no-code chatbot-building platforms that offers personalized, industry-focused and pre-defined templates to build a fully functional chatbot with ease. Our platform enables hyper-growth for businesses that opt to leverage conversational marketing as part of their marketing strategies.
So don’t waste any more time and contact us today to create your conversational chatbot.
